Brand designer and creative director specializing in brand identity and visual systems, based in Seoul. I currently lead the Brand Design Team at KakaoBank, overseeing brand communication and experience across digital and spatial platforms. With extensive experience in the tech and lifestyle industries, I bridge brand strategy and design to lead projects across diverse formats. Previously at NAVER, LINE, and Toss, building cohesive brand systems that connect identity and experience. My work spans services, products, and spaces—developing brand identities, visual systems, and meaningful brand experiences.