Kakaobank Brand Campaign
Kakaobank conducted a brand campaign to further solidify its reputation as the most widely used mobile bank. We came up with the campaign slogan, ‘Already everyone’s bank, now Kakaobank’, and planned a campaign that could be expected to bring about changes in everyday life other than finance by using Kakaobank and the general public awareness that many people are already using it.
Considering that many people abbreviate ‘Kakaobank’ to ‘Kabang’ to indicate that they frequently use Kakaobank, the word ‘Kabang’ was officially introduced for the first time. The campaign site is a content hub channel that includes a title video with Kakaobank's identity based on the slogan, a brand film that conveys the trend, stories about Kakaobank from users of various ages and occupations in their 10s to 50s, and videos with various occupations. Interview videos of Kakaobank's internal employees were produced separately, and these contents were organized in such a way that they were exposed along with the brand message within the campaign site.
Kakaobank Brand Campaign
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Brand Design : Hyeram Kim, Hyeongyeong Kim
Motion : Woot Creative
Brand Film : Matters in Liukh, Studio Goya
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© Kakaobank Corp.
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Brand Design : Hyeram Kim, Hyeongyeong Kim
Motion : Woot Creative
Brand Film : Matters in Liukh, Studio Goya
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© Kakaobank Corp.