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KakaoBank Holiday in Moim Agit
'Holiday in Moim Agit' is a special pop-up store designed for customers who use KakaoBank's signature product, the Group Account. Here, customers can enjoy various programs and create memorable experiences with their group members. Together with their loved ones, they can reflect on the past year and share their hopes for the new year, leaving with a renewed sense of hope and energy.
The design of ‘Holiday in Moim Agit’ builds upon the identity of 'Moim Agit' from 2023, with an enhanced concept to suit the holiday season. The five shapes representing the members were transformed into a more sparkling form, enhancing the festive atmosphere. Additionally, graphics combining these shapes with the holiday ornament stripe pattern were created to bring a vibrant and colorful vibe.
Held for 12 days in Seongsu-dong, ‘Holiday in Moim Agit’ provided KakaoBank customers with a unique brand experience focused on gatherings. Approximately 14,000 customers visited, showing great enthusiasm for the event.
* The term 'Moim Agit' translates to 'Group Hideout' in English, symbolizing an intimate place where group members can meet. 
* The group account service allows members, in numbers ranging from 2 to approximately 100, to consolidate their funds into a single account, select a purpose-aligned tag, and transparently share expense records.

KakaoBank Holiday in Moim Agit
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Creative Direction : Seunghwan Lee, Hyeram Kim
Project Direction & Design : Hyeongyeong Kim, SeungHyun Lee, Kyeongmi Mun
Graphic Design : Maum Studio
GA : Innocean
Photography : Unexpected, MH Photography
Video : Unexpected
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© KakaoBank Corp.

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