raam.works - LINE Office Branding

LINE Office Branding

This project focused on the branding and development of a 7,900㎡ (approximately 2,400 pyeong) office space for LINE employees. The project began with the vision of extending the core essence of LINE’s messenger service—conversation, communication, and emotional exchange—into a physical, offline environment. By reinterpreting the mobile communication experience into a spatial language, we aimed to foster an environment where members can interact and collaborate more intuitively.

The overall space reflects LINE's signature wit and friendly brand tone, transforming a routine workplace into an open, community-driven office. Notably, we integrated LINE FRIENDS characters as active spatial elements, delivering a unique brand experience where the characters feel as though they are co-existing with the employees.

Furthermore, the office was designed as an extended showroom and exhibition space. Mock-ups and samples from the product development process are strategically placed throughout the office, naturally sharing the journey of LINE FRIENDS products. This project realizes LINE's unique identity—a place where work, communication, and brand experience are seamlessly interconnected.