LINE FRIENDS Flagship Store, New York
This is the spatial branding project for LINE FRIENDS’ New York flagship store.
Located in the heart of Broadway, the 430sqm retail space showcases a wide range of products centered around LINE FRIENDS’ diverse character IPs. Given the high volume of tourists and foot traffic in the area, we focused on media planning and design to maximize brand and character exposure through a large-scale media façade installed on the upper level of the store. The space was designed to create a harmonious balance between the raw, unrefined textures of New York’s local architecture and the playful universe of LINE FRIENDS characters. To enhance spatial efficiency in such a high-density area, we adopted tall fixture structures and incorporated characters on the tower-type island displays, improving both visibility and brand presence within the store.
LINE FRIENDS Flagship Store, New York
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Design
Hyeram Kim, Brand Experience Team
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Design
Hyeram Kim, Brand Experience Team
Space Design Team & Motion Design Team
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© 2017 LINE FRIENDS Corp.
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© 2017 LINE FRIENDS Corp.