BT21 First Reveal — New York & Seoul
BT21 is a new character IP co-created by LINE FRIENDS and BTS.
This project is the first spatial branding initiative to unveil BT21 across global dual-flagship spaces, simultaneously showcased at Boon the Shop Seoul and the New York flagship store.
Centered on Universtar, the core universe of BT21, the design focused on building a new spatial concept called “Universpace”—a world defined by endlessly expanding and repeating elements.
Each space was designed so that BT21’s unique brand experience—character narratives, visual identity, exhibition components, and retail elements—flows naturally and cohesively throughout the environment.
This project is the first spatial branding initiative to unveil BT21 across global dual-flagship spaces, simultaneously showcased at Boon the Shop Seoul and the New York flagship store.
Centered on Universtar, the core universe of BT21, the design focused on building a new spatial concept called “Universpace”—a world defined by endlessly expanding and repeating elements.
Each space was designed so that BT21’s unique brand experience—character narratives, visual identity, exhibition components, and retail elements—flows naturally and cohesively throughout the environment.
BT21 First Reveal — New York & Seoul
-
Design
Hyeram Kim, Brand Experience Team
Space Design Team
-
© 2017 LINE FRIENDS Corp.