Kakaobank Awaken Lamp
The Awaken Lamp, a branded merchandise by Kakaobank, is a special item offered exclusively to Kakaobank customers. This merchandise is designed not just as a promotional product but as a way to experience KakaoBank’s content alongside it.
Kakaobank collaborated with LEXON, a brand renowned for its lighting design products, to create the Awaken Lamp. The lamp is named to symbolize "awakening financial senses" and is connected to content featuring interviews with six successful individuals on the theme of money. The front package is designed to include a QR code, allowing users to easily access the interviews.
The Awaken Lamp is meaningful in that it goes beyond being a simple corporate promotional product. By connecting Kakaobank's content with the product, it has been crafted as a differentiated branded merchandise, delivering a unique and engaging experience to customers.
Kakaobank Awaken Lamp
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Executive Direction : Seunghwan Lee
Creative Direction : Hyeram Kim
Design : Seunghyun Lee, Ziyoung Kim
Photography : MH Photograghy
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© Kakaobank Corp.
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Executive Direction : Seunghwan Lee
Creative Direction : Hyeram Kim
Design : Seunghyun Lee, Ziyoung Kim
Photography : MH Photograghy
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© Kakaobank Corp.