Toss Statue of Achievement
Designed to commemorate Toss's first achievement of profitability, this package translates the team's proven business sustainability into a symbolic object. Beyond a simple celebration, the project focuses on a purposeful delivery and composition to ensure this milestone is etched into the team's history rather than fading away. The enduring nature of metal symbolizes that our achievements are not a fleeting moment but a solid reality. Each team member's name and unique number are engraved onto the silver plate, clearly documenting that the team's collective success is built upon the individual contributions of every member.
The design eliminates unnecessary ornamentation to keep the focus entirely on the message. The contrast between the formal, matte black packaging and the silver metal highlights the presence of the internal plate. The physical weight felt upon opening the package tangibly conveys the sense of achievement and responsibility shared by the team. This piece serves as a permanent archive, recording the "impossible future" that the Toss team realized together.
Toss Statue of Achievement
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Design
Hyeram Kim, Brand Design Team
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© 2020 Toss Corp.