Kakaobank Metal Card
Kakaobank, a frontrunner in South Korea's fintech industry, embarked on an exceptional initiative in 2024 by honoring one thousand customers who consistently utilized its services and debit cards, gifting them a limited-edition debit card. The project centered on conveying appreciation through the card as a distinguished token of gratitude. This sentiment was encapsulated in the key message, "YOU ARE OUR INSPIRATION," elegantly inscribed on the card.
To enhance the recipient's sense of exclusivity, the card was crafted with metal, the most premium material available for card plates.Further enhancing its allure, the card featured Kakao's character 'Chunsik,' elegantly etched using techniques inspired by intricate currency printing methods, blending sophistication with a touch of wit. Arithmetic and currency symbols were integrated as patterns and graphic elements, echoing Kakaobank's essence as a financial institution. The card was presented in an exclusive package that crafted the phrase "Exclusive to Selected Users" along with a message card, highlighting its rarity and instilling pride among the recipients.
Kakaobank Metal Card
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Creative Direction : Seunghwan Lee, Hyeram Kim
Design : Yeonsoo Kim
Motion Graphic : Studio Foil
Photography : Reddog Photograghy
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Design © Kakaobank Corp.
Character IP © Kakao Corp.