raam.works - NAVER CLOVA Brand Identity Rebranding

NAVER CLOVA Brand Identity Refresh

In conjunction with the website renewal, I carried out a refresh project for CLOVA, the AI platform of NAVER and LINE, to clearly define its business direction and reinforce its brand identity. In alignment with the new strategic vision, the existing brand identity was refined and systematically restructured to ensure greater flexibility and scalability for future business expansion.

The logotype and symbol were enhanced to improve legibility and support extensibility, while the complex structure of sub-technology brands was simplified and reorganized to allow for clearer, attribute-based categorization.

Centered around the core logotype and symbol, this rebranding project focused on strengthening CLOVA’s professionalism and credibility as both a technology brand and an AI platform, establishing a more cohesive and reliable brand presence.