raam.works - NAVER LABS Signature Brand Object

NAVER LABS Signature Brand Object

This project was undertaken with the goal of developing a branded product that conveys both technical expertise and trust, grounded in NAVER LABS’ technology philosophy. To communicate robot- and hardware-driven innovation in a more intuitive way, a PCB Ruler was conceived and produced using actual components from NAVER LABS hardware, and was distributed as a giveaway at recruitment events as well as internal and external occasions. Select original parts from NAVER LABS’ physical products—M1, AWAY, and AKI—were extracted and reinterpreted into a pattern that symbolizes mobility, then designed and applied with careful consideration of the structural logic of real PCB boards. For packaging, the aluminum pouch used in the actual manufacturing and distribution process of PCB devices was repurposed and vacuum-sealed, reinforcing the product’s technical credibility while enhancing its sense of realism.