KakaoBank - My First AI Bank
KakaoBank, South Korea's leading mobile-first bank, declared a new vision — the "AI Native Bank" — marking the first full renewal of its corporate website in nearly seven years. As the official channel for investors, media, and partners, the project began with a fundamental redesign of its Information Architecture. The global navigation was restructured by priority, and each landing page delivers clarity at a glance while weaving content into contextual, organic journeys.
To balance signature warmth with a future-forward identity, the palette extends KakaoBank's iconic yellow into gradients of green and cyan — colors drawn from its AI services. Considered fade-in transitions and responsive hover states let core content surface naturally, inviting exploration without disruption.
Photography and motion depart from the cold aesthetic typical of finance and technology. They capture genuine moments of users engaging with KakaoBank in daily life — translating the brand's commitment to a truly user-centric, AI-empowered bank into a warm, human visual language.
KakaoBank, South Korea's leading mobile-first bank, declared a new vision — the "AI Native Bank" — marking the first full renewal of its corporate website in nearly seven years. As the official channel for investors, media, and partners, the project began with a fundamental redesign of its Information Architecture. The global navigation was restructured by priority, and each landing page delivers clarity at a glance while weaving content into contextual, organic journeys.
To balance signature warmth with a future-forward identity, the palette extends KakaoBank's iconic yellow into gradients of green and cyan — colors drawn from its AI services. Considered fade-in transitions and responsive hover states let core content surface naturally, inviting exploration without disruption.
Photography and motion depart from the cold aesthetic typical of finance and technology. They capture genuine moments of users engaging with KakaoBank in daily life — translating the brand's commitment to a truly user-centric, AI-empowered bank into a warm, human visual language.
KakaoBank Corp. Website
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Executive Direction : Seunghwan Lee
Creative Direction : Hyeram Kim
Project Direction & Design : Eunji Lim, Hyeongyeong Kim
Design : newtype imageworks
Video : studio PEBS
Photography : texture on texture
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© Kakaobank Corp.